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Google vs Facebook
Google is at the heart of the Internet. When we kissed his motto: "Do not be evil", we accepted the embrace of its ubiquity. And for most of us, Google has had a hand in some of the major decisions we have made in recent years: what car we bought, this neighborhood, we decided to take Jessica Simpson would wear it. Ads by Google will appear in places that we visit often, and they are acceptable prescient, promoting the products and services related to the things we looked on the Internet.Once Yahoo and Microsoft announced their partnership with Internet search in July 2009, Google had a market share estimated at 65% of all search advertising on the web. Advertisers were delighted by Yahoo-Microsoft Advertising, because with two young players who work together as a great ... small player, the opportunity arose to bring down the cost of online advertising.
But while that may sound the bell next round of Google in the fight for control of the Internet is not Yahoo-Microsoft. In fact, it is not in the field of research at all. Google faces a formidable enemy on Facebook.
Search Traditional Media vs. Social
Facebook has more than 300 million users, each of which has contributed to a series of personal information from more than 50,000 servers, which can be considered separately from the virtual web that you can navigate without having access to such information or user-generated content (UGC), is the username and password, and Facebook users to share at a speed of over 140 million copies every day. And search engines like Google can not touch it.
This information is very personal: 's, birthday names, interests and activities, photos, videos, reading lists, you put (the end of Facebook). And it is intrinsically involved in the complex relationships that map on Facebook or less in all six degrees of Kevin Bacon's links. What marketers are concerned, this is a very personal data is valuable information on the Internet.
Google, however, are directed to an Internet search and advertising, providing only information, which is quite impersonal. Google search engine results pages (SERPs) are seemingly objective, including links to sites that are most relevant keywords you enter the Google search box. Google ads are put in the sidebars and footers on different Web sites, it is served to us is based on the contents of each of these sites, as well as our geographic location, and even your browsing history. Google ads are related to what we are and where we go online.
Article Source: http://EzineArticles.com/3159344